
In March 1999, Levi's decided to build a television commercial campaign around the puppet, to be directed by Oizo.

Oizo (including a video for the track M-Seq), and had a small cult following in the United Kingdom and France. Stéphane appeared in some short films by Mr. Oizo still uses Flat Eric as a mascot.įlat Eric was based on a dog-like puppet called Stéphane that was similar, but with ears and the hands were fixed. In the commercials, Flat Eric would ride with his friend Angel (played by Philippe Petit) around California, evading the police as a wanted criminal. The idea was not used, but the name stuck. His name comes from an idea for a commercial that involved having a car run over his head and flattening it.

Oizo), from Levi's commercials for Sta-Prest One Crease Denim Clothing, built by Jim Henson's Creature Shop. Flat Eric is a puppet character, created by Quentin Dupieux (better known under his stage name Mr.
